Hi, I’m Denis. Actually I have 17 Lucky Syrup t-shirts, and the idea to do something bright to Berlin and the people around is mine. Two years in the Metropole have brought extraordinary feelings into my life. My neverending adventures were splashed in this cultural and social cocktail and my life changed. It will never be the same. Natural irony and humor always help me stay a big kid, and not to take life seriously, because I’ve learned from my adventures, that life is not that serious.
Last five years I’ve been thinking about this project, Lucky Syrup. Making t-shirts brings joy, really! If you get the top-quality cotton, good friends help you produce all that stuff, and all that’s left for you to do is to add this secret ingredient - to make and to have fun, pure art.
The idea is - you don’t need to make a tattoo to show your individuality, you don’t have to create graffiti on trains to emphasise your very existance. Just grab one of our limited edition t-shirts and colour the world! Leave Adidas and Nike tees for a fitness club, Armani and Gucci for fashion-addicted. Feel the smiles of the people around you when you wear something peculiar. And I don’t mean only Lucky Syrup, I mean any good t-shirt with outstanding design! Show it us!!!))
Our project has been running for almost three weeks and we have first catch: the first tee was sold (THANX EVERYONE WHO SUPPORTED OUR START-UP), a lot of nice people got some info about us, surely we got tons of positive emotions while eating cookies and chatting with friendly folks on week-end-market Kollwitzplatz!!! The new release of crazy lucky syrup t-shirts from Berlin is coming up!
We are working hard on new ideas to make you happy!!!)))
Hi, y’all! Thanks for visiting Kollwitzplatz saturday market last weekend. We had a kind of special price for all items and the general public liked two of our mindblowing hits: So fresh, so clean and Hungry rabbit. These designs were practically sold out! Thank you for the interest and we are still working hard and even harder to release new designs. So, three brand new Lucky Syrup T-shirts are COMING VERY SOON, moreover we have two snapback cap designs in three variations and one Lucky Syrup sweatshirt. Some of you asked about backprint and we are happy to announce such a thing!
Lucky Tees for Lucky People! God bless Berlin! See ya soon!)))
Summer came and I’m glad that we are able to offer our great t-shirts! After all, when can you show your amazing prints to others?! When I wear my Lucky Syrup tees, I catch glances and smiles, it’s a kind of a game – I try to predict your reaction and then I collect these emotions. They make my history, bring the energy to my adventure. Last weekend I chatted with some nice guys about the t-shirt’s quality and remembered one interesting story about so-called 30-years t-shirt. Yes, it’s not a mistake, 30 YEARS! (https://www.tomcridland.com/collections/the-30-year-t-shirt) It sounds a bit ridiculous (who wants to wear a tee 30 years? Actually I don’t..), but it explains the principle – that guy wanted to create a sustainable fashion. It is an answer for the question that I asked myself hundred times – why do I have to buy new t-shirts every season? Throwaway products have captured the market, consumption became a new religion and a person like me doesn’t have a chance to enjoy his/her favorite t-shirt over decades.
This is exacty why we focused on 200 GSM cotton. It means I can wear my Hungry Rabbit or Mr.Lucky as long as I (!) want and it’ll remain a T-shirt, not a car wash rag. I’d rather get a new design cause I want and not cause the old one is worn threadbare. I don’t like that trick about 30-years t-shirts, but I like to chose how long to wear my tees.
- People are afraid or shy about being different or sticking out too much. It’s not that everybody tries to blend in, becoming a uniform blob. It’s that, for many, bold changes in appearance are in itself a somewhat stressful experience accepted out of necessity at best, like choosing a snack at a hotel buffet. As a rule, the chosen snack leads to indigestion and a hasty retreat to the restroom, since many ingredients do not combine well. The various ferments required to process them are simply not part of our digestive system geared for a scantier variety of food. Choosing a summer outfit leads to similar results but on the mental level. People are prone to blindly trust a premium mass brand to do the right thing, but the cruel reality is that 100 out of 300 people in the Piazza San Marco in Venice wore Superdry. The intent was for each of them to try and stand out, but the only thing that truly stood out was the success of a young Japanese brand in the battle for consumers’ minds. Interestingly, the brand name in those big letters across the chests looked more like a stamp, which made its wearers look like petty offenders penalized with wearing it. An opposite type of person emerges; he or she consciously refuses making further choices, having initially defined the maximum selection of garments to cover all occasions. A vivid example of such a utilitarian approach is Mark Zuckerberg known for his run-of-the-mill outfits.
- This year’s most popular question for me is, “Why T-shirts?” Will try and answer it here. I believe it is the T-shirt that lays the absolute foundation to any style, regardless of occupation or social stratum. It is the figurative salt of summer clothes, hard to imagine a wardrobe without one. It is this place in the wardrobe that the textile moguls fight for, contested by small local companies that succeed with charisma and thinking outside the box. Competition is easier for corporations with resources by orders larger than those of smaller manufacturers. Brand recognition essentially allows selling the name on the shirt, since there are still more than enough people ready to resign themselves to following the crowd and buying outwear from the second stack in the large space on the second floor of a mall. On the upside, this small research shows a growing number of people who want something different. On both sides. This July in Berlin, at the Seek Fashion Trade Show I met a multitude of young guys obsessed with creating a local but recognizable brand by releasing unorthodox and flashy clothes. At the same time, I saw genuine interest and sparkle in the eyes of the participants, who were not all professionals.
- Having spent three days in this fashion cauldron, I asked myself a question: “What IS a fair price?” How much should a tee cost? Design is a matter of taste, and if something is released in millions it is bound to find its aficionados. However, the matter of pricing lies in a different plane. It limits the group that nowadays is simply vital (and not only trendy) to define from the get-go – who are the people we are doing all this for? And if the article is made within the quality standards, the price will always be fair to our target group. For example, nice guys from XYZ are offering their equally nice, tasteful and well-made T-shirts at the retail price of EUR 60.00. In an ideal world, the buyer, after crying out, “Gosh! But this is an XYZ!!!” rushes to the cash register; the only problem is, few know what this XYZ is and why they are charging a whole EUR 60 per item. I like T-shirts for 30-40 Euro, my experience shows that this price is able to pack excellent quality, interesting design and the manufacturer’s margin; whereas a price above 40 hides something that I don’t want to pay for.